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Julia Valencia (1981, Cádiz, Andalusia, Spain) is an artist and a creative director. Mostly installation-oriented, Julia Valencia examines reality in pursuit of mundane revelation. Her work unravels the magnificence that lies in the ordinary through the design and construction of sacred, intimate spaces. Using appropriationism a nd decontextualization, her installations confer a new interpretation, a different way of experiencing, placing what looks trivial in an altar. Julia Valencia finds essential to spot and remove all the superfluous, worthless layers in order to discover what’s truly vital. “I am only happy in beauty”, she claims. The conquest of beauty and balance is the ultimate, crucial goal, the impulse/stimulus/urge enlightening all intentions, making sense across all actions. Beauty matters.